PurchaseKayaks
Independent kayak buying guides comparing fishing, inflatable and recreational kayaks on specs and owner feedback.
- Client
- PurchaseKayaks
- Industry
- Outdoor / Affiliate publishing
- Timeline
- Website build + ongoing SEO
- Status
- Live site
The challenge
Kayak buying searches are dominated by established paddling magazines and big retailers, so a new review site had to earn trust with transparent, research-based guidance rather than generic product roundups.
Our approach
Built a custom WordPress theme and features plugin with pillar buying guides for fishing, inflatable and recreational kayaks, spec-based comparisons, editorial standards and affiliate disclosure pages, structured data, and a one-guide-at-a-time publishing plan targeting buyer-intent searches.
Outcomes
- Live production website
- Custom theme & features plugin
- Research-based buying guide architecture
- Ongoing SEO & content
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