PPC management
PPC management that pays for itself
Google Ads, Microsoft Ads and Meta Ads run by a paid media team that measures success in leads, sales and return on ad spend — not clicks.
- No media markup
- Conversion tracking set up properly
- Landing pages built in-house
Pay-per-click advertising is the fastest way to put your business in front of people who are ready to buy. It's also the fastest way to burn money if tracking is broken, keywords are too broad or the landing page doesn't convert.
As a paid media marketing agency that also builds websites, we fix all three. We set up accurate conversion tracking first, structure campaigns around profitable intent, and build or improve the landing pages your ads send traffic to.
What PPC campaign management includes
Account audit & strategy
Where money is being wasted, what's working and the fastest wins — before we change anything.
Conversion tracking
GA4, Google Ads conversions, enhanced conversions, call tracking and offline conversion imports from your CRM.
Campaign build
Search, Performance Max, Shopping, Display, YouTube and remarketing, structured around intent and margin.
Ad copy & creative
Responsive search ads, assets and visual creative tested continuously.
Landing pages
Fast, focused pages designed and built by our own developers, with A/B testing.
Ongoing optimisation
Search-term pruning, bid strategy, budget pacing and weekly checks — not set-and-forget.
Search engine marketing (SEM) across every platform
- Google Ads — Search, Shopping, Performance Max, YouTube, Display
- Microsoft Advertising (Bing)
- Meta Ads — Facebook and Instagram
- LinkedIn Ads for B2B
- Google Local Services Ads for home services
- Remarketing across all of the above
Benefits of PPC advertising
PPC is immediate, measurable and controllable. You can launch in days, target by keyword, location, device and audience, cap spend precisely and see exactly which ads produce revenue. It also feeds your SEO: paid search data reveals which keywords convert before you invest months ranking for them. Read more about what PPC campaign management is.
Frequently asked questions
How much should I spend on PPC?
Enough to gather meaningful data in your market — that depends on cost per click and how many conversions you need to optimise. We'll model a starting budget from keyword data before you commit.
How do you charge for PPC management?
Usually a flat monthly management fee; for large accounts sometimes a percentage of spend. Ad spend is paid directly to Google or Meta — we never mark it up. See pricing.
Will I own my ad account?
Always. Accounts are created in your name and you keep full access and history if we ever part ways.
How fast will I see results?
Traffic starts the day ads go live. Most accounts reach a stable, optimised cost per lead within 4–8 weeks as the algorithms learn and we prune waste.
Related services
- Google Ads ManagementSearch, Shopping, PMax and YouTube campaigns.→
- Meta AdsFacebook and Instagram ads that drive sales and leads.→
- Ecommerce PPCShopping, PMax and paid social built around margin.→
- PPC ConsultingExpert audits and advice for in-house ad teams.→
- SEOTechnical, on-page, content and local SEO that compounds.→
- Performance MarketingPay for outcomes: CPA- and ROAS-driven campaigns.→
Find the wasted spend in your ad account
We'll review your account and show where budget is leaking — free.