B2B & manufacturing
B2B and manufacturing marketing that fills the pipeline
SEO, B2B PPC, LinkedIn ads, content and websites for B2B companies, manufacturers, industrial suppliers and exporters selling to buyers worldwide.
B2B marketing breaks most consumer playbooks. Search volumes are small, deals are large, several people influence each purchase and the sale happens weeks or months after the first click.
As a B2B PPC marketing agency, we optimise toward qualified opportunities in your CRM — not cheap form fills. We connect HubSpot or Salesforce to Google and LinkedIn so the algorithms learn which leads actually close.
Marketing for manufacturers and industrial suppliers
Industrial buyers — engineers, procurement teams and distributors — search for specific capabilities, materials, certifications and minimum order quantities, often across borders. They want spec sheets, not slogans.
Our work for Custom Kayak, a China-based OEM/ODM kayak and paddle board manufacturer, is a good example: keyword strategy around OEM/ODM and wholesale terms, optimised product and category pages, technical fixes and buyer-intent content to compete with established global suppliers. We've also built product-led sites for manufacturers like Verde Inc in Canada.
- Capability, product and industry pages built around how engineers and buyers search
- RFQ and quote-request funnels that capture specs, volumes and deadlines
- SEO for OEM, ODM, private label and wholesale keywords
- Multilingual pages for export markets
- Paid search for industrial and component keywords with tight B2B filtering
- Trade-show and distributor campaigns on LinkedIn
B2B channels we run
B2B paid search
High-intent keyword campaigns with heavy negative lists and offline conversion imports. See Google Ads.
LinkedIn Ads
Targeting by job title, seniority, company size and account lists.
B2B SEO
Problem-aware content, comparison pages and integration pages that rank for buyer research.
Content & thought leadership
Guides, case studies and founder-led LinkedIn content.
ABM support
Target account lists, personalised landing pages and retargeting.
Marketing automation
Lead scoring, nurture sequences and CRM hygiene.
Frequently asked questions
Does Google Ads work for B2B?
Yes, when it's set up to filter out consumers and job seekers and optimised toward pipeline from your CRM. Without those, B2B Google Ads usually wastes money.
Which CRMs do you integrate with?
HubSpot, Salesforce, Pipedrive, Zoho and most CRMs with an API or Zapier connection.
Ready to grow?
Free consultation. Clear next steps. No hard sell.