Why Hire a Social Media Agency? 7 Reasons (and When Not To)
Seven reasons businesses hire a social media agency, what a good agency should actually do for you, and when it makes more sense to stay in-house.
Social media looks easy from the outside: post something, reply to a few comments. Doing it well — consistently, on-brand, with content that actually drives business — is a full-time job for several people.
7 reasons to hire a social media agency
- A whole team for the price of one hire — strategist, designer, video editor, copywriter and community manager
- Consistency — content goes out on schedule, even when you're busy
- Better creative — professional design and video perform better
- Platform expertise — agencies see what's working across many accounts
- Paid social skills — boosting and ad campaigns run properly
- Objective measurement — reporting tied to goals, not just likes
- Your time back — focus on running the business
What should a social media agency do?
- Build a strategy around your audience and goals
- Produce a content calendar for your approval
- Create posts, carousels and short-form video
- Manage comments and messages
- Run and optimise paid social
- Report monthly on reach, engagement, traffic and leads
When not to hire one
If your social presence depends on the founder's personal voice and you enjoy doing it, keep it in-house and get coaching instead. If you have no clear offer or website to send people to, fix that first. An agency can't make up for a business that isn't ready for more customers.
FAQ
How much does a social media agency cost?
It depends on the number of platforms, content volume and whether ads are included. See social media marketing and pricing.