Google Ads management

Google Ads management focused on profitable conversions

A Google Ads agency that starts with tracking, builds campaigns around intent and margin, and optimises every week — for lead gen, ecommerce and B2B.

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Google's automation is powerful, but it optimises toward whatever you tell it to. Feed it bad conversion data and broad keywords, and it will find cheap, useless clicks very efficiently.

We give Google's algorithms the right signals: accurate conversions with values, offline conversion imports from your CRM, tight negative keyword lists and clear campaign structure. Then we manage the account actively, every week.

Campaign types we manage

Search

High-intent keyword campaigns with tightly themed ad groups, responsive search ads and full asset coverage.

Performance Max

Asset groups, audience signals and feed optimisation — with brand exclusions and reporting that shows where spend really goes.

Shopping

Merchant Center feed optimisation, product segmentation by margin and bestseller status.

YouTube & Demand Gen

Video and visual campaigns for awareness and remarketing that feed your search campaigns.

Local Services Ads

Google Guaranteed lead campaigns for eligible home service businesses.

Remarketing

Audience lists and sequential messaging to bring back visitors who didn't convert.

Google Ads for B2B

B2B search is low-volume and high-value, and most B2B Google Ads accounts waste money on job-seekers, students and consumers. As a B2B Google Ads agency, we use aggressive negatives, customer-match audiences, LinkedIn-informed targeting and offline conversion imports so Google optimises toward qualified pipeline, not form fills. See B2B marketing.

What you get each month

  • Weekly search-term reviews and negative keyword updates
  • Ad copy and asset testing
  • Bid strategy and budget management
  • Landing page recommendations or builds
  • Monthly report: spend, conversions, cost per acquisition, ROAS
  • A monthly call with the person managing your account

Frequently asked questions

Are you a Google Partner?
Ask us about our current certifications on the call. More importantly, you'll see exactly what we change in your account every week via the change history.
Is Performance Max right for me?
It works well for ecommerce with a good feed and for lead gen with accurate offline conversion data. Without good data it often drifts toward low-quality placements, so we usually start with Search.
What's the minimum ad budget?
It depends on your cost per click. We'll estimate a realistic starting budget from keyword data during your free audit.

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