Ecommerce PPC

Ecommerce PPC management built around profit

Google Shopping, Performance Max and paid social for online stores — structured by margin and stock so ad spend goes to the products that actually make money.

A high ROAS can still lose money if it comes from low-margin products or discount-hunters. Our ecommerce paid search agency work starts with your margins, bestsellers and stock levels, then structures campaigns so spend follows profit.

We also own the product feed — titles, attributes, images and custom labels — because in Shopping and Performance Max, the feed is your keyword strategy.

What we do for online stores

Feed optimisation

Search-friendly product titles, complete attributes, custom labels for margin and seasonality.

Shopping & PMax

Campaign segmentation by margin, price band and performance tier, with brand traffic separated.

Paid social

Prospecting and dynamic product retargeting on Meta and TikTok.

Profit reporting

Reporting on contribution margin and new-customer revenue, not just platform ROAS.

Frequently asked questions

What ROAS should I expect?
It depends entirely on your margins and average order value. We calculate your break-even ROAS first, then set targets above it.
Do you work with Shopify?
Yes — Shopify, WooCommerce, BigCommerce and custom stores. We also build ecommerce sites.

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