Ecommerce SEO

Ecommerce SEO experts for stores that want organic sales

We fix the structure, speed and content of Shopify, WooCommerce and custom stores so category and product pages rank for the searches that end in a checkout.

Get an ecommerce SEO auditSee our work
  • Shopify, WooCommerce & headless
  • Category-first keyword strategy
  • Revenue reporting from GA4

Ecommerce SEO is a different discipline from ranking a service business. You may have thousands of URLs, faceted navigation that creates duplicates, thin manufacturer descriptions and seasonal demand. A generalist audit won't catch most of it.

As an ecommerce SEO consultant team that also builds stores, we work inside your theme, your product data and your collection structure. The goal is simple: more of your revenue from organic search, with less dependence on paid ads.

What our ecommerce SEO covers

Site architecture

Category and sub-category structure built around how shoppers search, with clean URLs and breadcrumb navigation.

Faceted navigation & duplicates

Canonical tags, parameter handling and indexation rules so filters don't create thousands of thin pages.

Category page content

Helpful intro copy, buying guides and FAQs on collection pages — the pages that usually win the high-volume terms.

Product page optimisation

Unique titles and descriptions, Product schema with price and availability, review markup and image optimisation.

Technical performance

Core Web Vitals, image compression, app bloat on Shopify, crawl budget and internal search pages.

Content that earns links

Guides, comparisons and gift lists that attract links and feed authority to your categories.

Ecommerce SEO packages

We offer ecommerce website SEO packages sized by catalogue and ambition: a foundation package for smaller stores fixing structure and top categories, a growth package adding content and link building, and a scale package for large catalogues and international stores. Every package starts with an audit so you don't pay for work you don't need. See SEO packages.

Platforms we work with

  • Shopify and Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless builds (Next.js storefronts)
  • Custom PHP and Laravel stores

SEO plus paid, for faster ecommerce growth

Google Shopping data shows which products and terms convert before SEO has time to rank for them. We use it to prioritise organic work — and use organic winners to cut paid spend. See ecommerce PPC and ecommerce marketing.

Proof

Recent client work

100+ projects delivered · 19+ live in our portfolio

See all work

Frequently asked questions

Is Shopify good for SEO?
Shopify is a solid base, but it has quirks: forced URL structures, duplicate product URLs inside collections and app bloat that slows pages. All are manageable with the right setup.
Should I write unique descriptions for every product?
For your top sellers and anything with search demand, yes. For long-tail catalogues we prioritise categories and use templated, enriched descriptions where unique copy isn't practical.
How do you measure ecommerce SEO success?
Organic revenue and transactions in GA4, plus non-brand clicks to category and product pages in Search Console.

Related services

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